· projects · 1 min read
Integration for Enhanced Customer Journeys: Connecting MOOC and Wageningen Academy in Sage CRM
This project revolved around the strategic integration of MOOC and Wageningen Academy territories within Sage CRM, aiming to capitalize on MOOC leads for Wageningen Academy while preserving the integrity of existing processes.
Overview
In this comprehensive project, we took on the challenge of integrating MOOC (Massive Open Online Course) territories and Wageningen Academy within the Sage CRM system, aiming to create a seamless and efficient environment for lead management and data utilization. Discover how we managed to maintain existing processes and functionalities while establishing robust internal agreements on data usage. Learn about the automations and dynamic fields implemented for lead follow-up through Webpower integration, contributing significantly to Wageningen University & Research’s vision of enhancing customer value and conversion through a data-driven approach.