· projects · 1 min read
Crafting a Unified CRM Vision for Strategic Alignment at Wageningen University & Research
Read about our journey to develop and solidify a unified Customer Relationship Management (CRM) vision at Wageningen University & Research, ensuring strategic alignment with the OGSM framework across various marketing teams.
Overview
Through meticulous analysis and collaborative efforts, we delivered a comprehensive vision statement, GAP analysis, a detailed CRM roadmap for 2023-2025, and a project plan for 2023.