My Portfolio

A collection of projects and blog posts I've written about CRM strategy, implementation, and more.

Jul 17, 2023 · projects
Integration for Enhanced Customer Journeys: Connecting MOOC and Wageningen Academy in Sage CRM
This project revolved around the strategic integration of MOOC and Wageningen Academy territories within Sage CRM, aiming to capitalize on MOOC leads for Wageningen Academy while preserving the integrity of existing processes.
Jul 16, 2023 · projects
Crafting a Unified CRM Vision for Strategic Alignment at Wageningen University & Research
Read about our journey to develop and solidify a unified Customer Relationship Management (CRM) vision at Wageningen University & Research, ensuring strategic alignment with the OGSM framework across various marketing teams.